Apple Inc.
AAPLTechnology · Consumer Electronics · NASDAQ
$308.91
P/E 40.2×
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
Investor model analysis
Investor Valuation
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
“Decent fundamentals but some concerns. Investigate the failing criteria.”
Intrinsic Value (DCF)
$58.84
Buy Below
$44.13
Strong Buy Below
$29.42
Margin of Safety
-81.0%
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Market expectations
What the market is pricing in
The yearly growth rate today's price already assumes — and what that means for a buyer
18.6%/yr
Implied FCF growth
The market expects near-perfect execution
What this means for you
The price assumes almost everything goes right — little cushion if Apple Inc. stumbles.
This is the yearly growth today's price already assumes if it holds for 10 years, then levels off to a steady 3% — the standard long-term DCF horizon.
Market is pricing in
18.6%/yr
Apple Inc.'s 5-yr track record
-4.0%/yr
Today's price assumes Apple Inc. grows FCF 18.6%/yr. Over the last 5 years it shrank 4.0%/yr — so the market's bar sits above its own track record.
FCF is noisier than earnings year-to-year, so treat a single year with caution — the 5-year track record is the anchor.
Scenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
Checklist highlights
Buffett model checklist
Top criteria from the Buffett analysis — select an investor below for all models
Return on Equity
ROE measures how efficiently the company uses shareholder equity. Buffett looks for consistent ROE above 15%, indicating a durable competitive advantage.
ROE Consistency
Consistent high ROE over many years suggests a durable moat. Buffett demands durability — at most one weak year is acceptable.
ROE Quality (Low Leverage)
Buffett prefers high ROE generated by business quality, not financial leverage.
Debt Levels
Buffett prefers companies that could pay off all debt within 3-4 years of free cash flow. Uses 3-year average FCF to smooth one-off fluctuations.
Sell signals & exit criteria
Know when to exit — sell triggers tracked across all 4 models
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UnlockCompany financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $416.2B | $391.0B | $383.3B | $394.3B | $365.8B |
| Rev. Growth | — | -6.0% | -2.0% | +2.9% | -7.2% |
| Net Income | $112.0B | $93.7B | $97.0B | $99.8B | $94.7B |
| Net Margin | 26.9% | 24.0% | 25.3% | 25.3% | 25.9% |
| EPS (Diluted) | $7.49 | $6.11 | $6.16 | $6.15 | $5.67 |
| Free Cash Flow | ████ | ████ | ████ | ████ | ████ |
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Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.